Ultra-Trail du Mont-Blanc
A mythical race, a unique experience
Poster Design, Web Design
Tools: Adobe Illustrator, Adobe XD, Webflow
Challenge
The UTMB is a one-of-a-kind event in which each participant must rely on their power and push themselves to their mental and physical limitations to reach the finish line. Hence, the poster should work as an inspiration for the audience as well as spread the spirit of the even: “Conquer your fear”.
Approach
The poster’s perspective is in sync with the audience’s points of view - behind the figures. This interesting viewpoint helps the viewer to feel as though they are also in the crown and are actively participating in the event through the composition, looking at the folks in front of them.
Event Website
Nice to meet you. Let's work together!